THE MAGICAL IMPACT OF SOCIAL MEDIA ON YOUR BUSINESS

THE MAGICAL IMPACT OF SOCIAL MEDIA ON YOUR BUSINESS

The days have gone when we were dependent on leaflets, pamphlets and magazines to improve our sales; the time has come to make use of Social media to for spread of our products and spread our business at global level.

Think for a while, if you can spread your business awareness, traffic and popularity on search engines at low cost or free of cost then why spend thousands of money on printing pamphlets, banners and magazines.

The most important objective of business is to attract numbers of the people to their business, which can be done easily with the Social Media.

WHAT IS SOCIAL MEDIA

Social Media is a number of sites and applications which people use to connect each other, share information, build groups and follow other people. There are many applications and sites to connect each other. The arena of Digital Marketing includes the followings areas ----

1.      Your website

2. Blog posts
3. EBooks and whitepapers
4. Info graphics
5. Interactive tools
6. Social media channels (Face book, LinkedIn, Twitter, Instagram, etc.)
7. Earned online coverage (PR, social media, and reviews).

 According to the recent study, Face book has 241 million active users on the globe and it is more likely to increase further in the coming future. More than 70% of the internet users in India use Google as Search Engines to meet their queries. The ability to share photos, opinions, events, etc in real-time has changed the way we do life and it is also transforming the way we do business.

Therefore, this is the time to take advantage of the social media to mark your presence in the digital world to spread your business in all corners of the country. The people are so much more dependent on Google and Social media that they want to get their work done with one click on the Google. And therefore, the craze of the people towards Social media is getting deeper day by day.

THE FUTURE OF DIGITAL MARKETING IN THE CONTEMPORARY WORLD

THE FUTURE OF DIGITAL MARKETING  IN THE CONTEMPORARY WORLD

The present world is called the world of Global Village, where the frontiers of countries are no longer remained relevant and the whole world is interrelated to each other with internet and World Wide Web. The use of internet and World Wide Web is indispensible part of day to day activities and it is increasing with the overriding use of laptops and smart phones.

WHHT IS DIGITAL MARKETING

The Digital Marketing is a very wide concept which includes all the activities related to online purchase, sell and spreading awareness about a particular product or brand. In the present time the whole world is connected with the internet through face book, twitter, LinkedIn, YouTube etc., and the advertisers.  Commercial and industrial companies have taken the full advantage to reach their targeted customers with very cheap costs. Now instead of posting their advertisements on T.V. and newspapers, the commercial companies prefer to present their advertisements on social media as it is more cost effective, impressive and more appealing to their targeted customers.

The arena of Digital Marketing includes the followings areas ----   

     

       1.      Your website

2. Blog posts
3. EBooks and whitepapers
4. Info graphics
5. Interactive tools
6. Social media channels (Face book, LinkedIn, Twitter, Instagram, etc.)
7. Earned online coverage (PR, social media, and reviews)
8. Online brochures and look books

                              

Digital marketing is hardly a decade older, but has given a new dimension to the business with the use of new technology and social media. The scope and future of Digital Marketing is becoming wide day by day and it is slowly entering into the life of the people. It has proved to be a great beneficiary factor in reducing the gap between the customer and the seller by bring them closer. On the one side the Digital Marketing has given the seller a platform to reach thousands of customers and sell their products, on the other side, the customers become aware about new products and services. The customers also become aware about different prices of the products and services.

Digital marketing includes many modern  methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, e-commerce marketing,  e-mail marketing, display advertising, e–books. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones

WHAT IS E-BASTA?

In the era of digitalised world, the Government of India has also taken a significant initiative to make school books accessible in digital form as e-books to be read and used on tablets and laptops under the Pradhan Mantri Ebasta Scheme.

India’s Firmness over Doklam Region

India’s  Firmness over Doklam Region

 

Doklam region in Sikkim has been an area of contention between India and China. India has shown her firm commitment to preserve her territorial integrity and to face any territorial challenge from external forces. China in the past two months has been consistently mounting pressure on India to withdraw her troops on Doklam region. Doklam is of strategic importance for both India and Bhutan and the construction of road on Doklam region ( as China dreams) will be a direct threat to the territorial integrity of both India and Bhutan.

China has followed “String of Pearls” policy under which she wants to surround India from all corners and the construction of road in Doklam region can be treated as a part of the “String of Pearls” policy of China. China followed a psychological war over India in which she sometimes gave the memories of 1962 war, or sometimes warns Modi Government to suffer dire consequences. To provoke India, China sometimes warns to enter into Laddakh region of Kashmir. China openly props up the most wanted terrorist Hafiz Sayeed and even uses Veto power in declaring him an international terrorist.

India’s foreign minister Sushma Swaraj has given a clear statement in which she pointed out that war is not a solution to any dispute and the Doklam dispute will be solved soon through bilateral talks with China. She also affirmed that India’s soft and argumentative attitude should not be treated as her weakness and India cannot be put under pressure by any external power. India wants peaceful relations with her neighbours, but the neighbouring countries should maintain their limitations.

India’s stand over Doklam is not merely related to border dispute but it will also decide whether would be the sole Big Brother in Asia and she would be able to pressurize any country according to her wish. But India has also started developing her strategic pillars against China’s hegemonism and started building friendly relations with Japan, Indonesia and Vietnam to counterbalance Dragon’s teeth.

But the Doklam standoff came to an end on 28, August, when both India and China agreed to withdraw their forces. Doklam clash continued for around 72 days, which was marked by neither peace, nor war but an state of uneasy peace between the two Giant countries. By the Doklam standoff, India has given a strong message to China that imperialism is no longer helpful to enhance image of a nation and bring world peace.

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