THE FUTURE OF DIGITAL MARKETING IN THE CONTEMPORARY WORLD
The present world is called the world of Global Village,
where the frontiers of countries are no longer remained relevant and the whole
world is interrelated to each other with internet and World Wide Web. The use
of internet and World Wide Web is indispensible part of day to day activities
and it is increasing with the overriding use of laptops and smart phones.
WHHT
IS DIGITAL MARKETING
The Digital Marketing is a very wide concept which includes
all the activities related to online purchase, sell and spreading awareness
about a particular product or brand. In the present time the whole world is
connected with the internet through face book, twitter, LinkedIn, YouTube etc.,
and the advertisers. Commercial and
industrial companies have taken the full advantage to reach their targeted
customers with very cheap costs. Now instead of posting their advertisements on
T.V. and newspapers, the commercial companies prefer to present their
advertisements on social media as it is more cost effective, impressive and
more appealing to their targeted customers.
The arena of Digital Marketing includes the followings
areas ----
1. Your
website
- Blog posts
- EBooks and
whitepapers
- Info graphics
- Interactive
tools
- Social media
channels (Face book, LinkedIn, Twitter, Instagram, etc.)
- Earned online
coverage (PR, social media, and reviews)
- Online
brochures and look books
Digital marketing is hardly a decade older, but has given
a new dimension to the business with the use of new technology and social
media. The scope and future of Digital Marketing is becoming wide day by day
and it is slowly entering into the life of the people. It has proved to be a
great beneficiary factor in reducing the gap between the customer and the
seller by bring them closer. On the one side the Digital Marketing has given
the seller a platform to reach thousands of customers and sell their products,
on the other side, the customers become aware about new products and services.
The customers also become aware about different prices of the products and
services.
Digital marketing includes many modern methods such as search engine optimization (SEO), search
engine marketing (SEM), content
marketing, influence marketing, content automation, campaign marketing, e-commerce marketing, e-mail marketing, display advertising, e–books. In fact, digital marketing
now extends to non-Internet channels that provide digital media, such as mobile
phones (SMS and MMS), call-back, and on-hold mobile ring
tones
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