An Introduction to SEO

An Introduction to SEO

In this Article, we will talk about meaning of SEO, its types and process. We will also learn different aspects of the SEO and you will get some basic ideas about the SEO and its type.

SEO stands for Search Engine Marketing. 

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” 

SEO is an online marketing technique to put your website at the top of the search engine on a particular keyword. Content in king in doing the SEO of a website in the sense that the whole game of SEO revolves around the good content. Therefore, it is highly recommended that the content in the website should be appealing, objective oriented, easy to understand and brief to be accessed by the search engines. The whole picture of the SEO depends on good contents and suitable keywords.

SEO is merely a matter of making confident your site is prepared in a way that search engines  can understand. SEO is an important term in Digital Marketing.

What are keywords?

Keyword is the group of words which a user type on the search engine to fulfil his query.  Keywords are the basis on which the user accesses your website and therefore it is important that you choose the suitable and correct keywords to make your website easily visible on the search engines.

There are various search engines used by user like Google, yahoo, Bing etc. But around 70% of the people in India use Google as search engines to meet their query.

What is the need of doing SEO of your website?

(a)    To increase visibility of your website on search engines like Google, Yahoo, and Bing etc.

(b)   To generate more traffic to your website, which will increase reputation of your website? Here, traffic means the number of users who visit your website.

(c)    It will help in converting your regional company or business at the international level, which will further enhance your brand awareness. And as the awareness among the people about your website will increase, it will increase popularity of your brand and consequently to business will expand.

(d)   Doing SEO is a simple way to put your business as an international brand.

What is Traffic?

Traffic means the number of users who visit your website. We should understand that it is the traffic which increases the reputation, popularity and significance of your website. Your website can be called successful if it is able to attract more and more visitors which will further help to expand your business. There are many ways to increase traffic on your website like back links, blog commenting, directory submission, guest posts, article submission and many others.

Types of SEO

There are three partitions of SEO:--

(1)    White Hat SEO – White Hat SEO is called an Ethical and Organic SEO. In this type, we follow the guidelines of the search engines. It is slow process but significant for long lasting growth in improving the ranking of your website. It may take 4 to 6 months to get the proper result. Although it is a slow process but I would recommend the SEO practitioners to follow this method in doing SEO of your website.

(2)    Black Hat SEO – Black Hat SEO is used to increase ranking of the webpage or website through unethical and prohibited measures. It is just opposite of the While Hat SEO, and it provides quick, unpredictable and short lasting growth in the website or page ranking.

Lets talk about the techniques of the Black Hat SEO. There are major 5 techniques of SEO, which are -- Link Spam, Keyword Stuffing, Cloaking, Hidden Links, Hidden Text.

 But I will suggest the people not to follow the Black Hat SEO because the Search Engine will put your website to the Black List and it will not be visible to the Search Engines.

(3)    Gary Hat SEO – the Gray Hat SEO is the combination of Black Hat SEO and the White Hat SEO. In this type, majority part should be White Hat SEO (around 98%) and Minority part should be Black Hat SEO (around 2%).

Gary Hat SEO is mainly adopted by when you want to make the website popular with a short period of time.

But, still I will recommend you to use the Gray Hat SEO carefully because if the percentage of Black Hat SEO increases, the Search Engine will throw your website to the Black List and it will not be visible to the Search Engine anymore.

Processes of the SEO

(1)    Strategy—Strategy is the first stage of SEO of a website. You will make a plan for doing the SEO of the website. you  have to decide the keywords through Google Keyword Planner, on which you can increase the visibility of the website on the search engine. You need to target the audiences, the region, the age group of the people and the gender.

(2)    Site Analysis – next stage stands for analysis of your website in which you need to analyse your own website as well as your competitors website. You need to choose which websites are located on the top of the list on the particular keyword on the search engines. You will point out those website and analyse them to know about their keywords, backlinks and their strategy. You need to incorporate those keywords and backlinkes, which you competitors has done and you have missed before.

(3)    SEO Compliances – In this process you will include Meta tags contents and meta description and the keywords, which you think are suitable for the SEO purposes. The Meta tags are important for website in the sense that the Meta tags are indexed by crawler and put it on the top of the search engine results.

(4)    Submission --- Net Process of the SEO is the submission of the website into search engines like Google Webmaster, Yahoo Webmaster, and Bing Webmaster etc.

(5)    Link Building --- After the successful submission of the websites into search engines, next process is the link building strategy. Link building, also known as back links can be done by blog commenting, web directory submission and Article Submission.

What is Backinks

When your website link is given on another ones website, it is called banklink. The back link is important to bring traffic to your website.

I hope that the present Article will meet the query of readers, we will keep our analysis continue on our next Articles.

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